Adam Rikkers, Chapter 5, Question #1

One topic that I found to affect my life in some way was the topic about branding. Specifically about McDonald's, and other brands that I know of and am fairly confident about what kind of product they sell. This topic reminded me of when my family was on our way up to my cabin. We were in Spooner, WI and started to get hungry. Similar to in the chapter, we went to McDonald's instead of risking it by going to someplace we didn't know. I find myself doing this a lot in my everyday life too. For example if my family wants to go try something new, instead of risking it, I usually want to play it safe and stick to what we already know that we like. I would say that this topic of branding affects my life on a weekly, or maybe even daily basis.